Shinsegae International Launches 'Ten Months' Menswear Line

TenMence Menswear Photoshoot.

[Asia Economy Reporter Seungjin Lee] Tenmonths, an online-only fashion brand of Shinsegae International, announced on the 30th that it will newly launch a menswear line this month and begin full-scale sales through its own online mall, SI Village.

Launched in February last year, Tenmonths has received a positive response by offering women's products that focus on the basics most needed by customers. In fact, the brand's sales from February to March this year have increased by 924% compared to the same period last year, showing a high growth rate.

Having firmly established its position in the women's wear market, Tenmonths recently focused on the reality that although the number of men in their 20s and 30s who invest generously in fashion and the 'Young Forty' (stylish people in their 40s) has greatly increased, there are not many attractive and cost-effective casual brands for young men.

Accordingly, Tenmonths plans to launch a menswear line applying the success factors of its women's wear?timeless basic designs, silhouettes well-suited to Korean body types, and high-quality fabrics that can be worn for a long time?and capture male customers in their 20s to 40s.

The menswear line reflects the brand’s philosophy of creating conscientious products with simple designs that combine high completeness and practicality. In particular, to optimize the silhouette and functionality for Korean male body types, Tenmonths collaborated once again with Seo Wan-seok, the only master of three-dimensional pattern No. 379 in Korea.

The representative product is the ‘Masterfit Setup.’ Like the ‘Masterfit Suit’ representing the women's line, the men's Masterfit Setup is based on a single business casual look, but when paired with T-shirts, jogger pants, etc., it completes various casual styles. Among them, the ‘Masterfit Jacket’ is the first in Korean menswear to be made in two lengths?regular and long?allowing customers to choose according to their body type. Comfort and mobility were also considered.

Additionally, casual products for everyday use have been subdivided and released. These include T-shirts made from sustainable materials such as Supima, Modal, and Tencel, a ‘High Utility’ jacket with water-repellent and UV protection functions, and polo shirts. A ‘Weekend’ line suitable for leisure activities will also be launched. The main product price ranges are around 100,000 KRW for jackets, 90,000 KRW for pants, and 30,000 to 70,000 KRW for T-shirts and knits.

To commemorate the launch of the menswear line, Tenmonths will offer a 10% discount to SI Village customers until the 11th of next month, and free return and exchange coupons will be provided for Masterfit Setup purchases. On each product page, photos of Shinsegae International employees modeling the products and vivid reviews will be disclosed.

A Tenmonths official from Shinsegae International said, “The secret to quickly capturing consumers was Tenmonths’ unique philosophy of making only the necessary products properly rather than following rapidly changing trends,” adding, “The menswear line, like the women's line, has competitiveness through designs focused on essentials, the best materials, and high cost-effectiveness.”

This content was produced with the assistance of AI translation services.