KOTRA Hosts 'New Southern Policy Market Entry Virtual Consulting Week' to Support SMEs

A KOTRA trade and investment consulting specialist is conducting a video consultation with a small and medium-sized enterprise representative. (Photo by KOTRA)

[Asia Economy Reporter Jeong Hyunjin] KOTRA announced on the 30th that it held the 'New Southern Policy Entry Video Consulting Week' to support small and medium-sized enterprises (SMEs) in entering the 10 ASEAN countries and India in the New Southern region.

The event, held for a week starting from the 23rd, was attended by 54 SMEs in fields such as agricultural food products, healthcare, and consumer goods. KOTRA's sector-specific experts provided one-on-one customized consulting on △market trends △trade and investment practices △standards and certification △customs clearance, etc. The consulting was conducted in real-time using a video conferencing system.

Company A, a consumer goods company participating in the event, said, "We applied for this consulting while considering effective non-face-to-face export marketing methods during the COVID-19 situation," adding, "This consulting helped us obtain various marketing information and will assist in establishing future entry strategies." KOTRA explained that through additional follow-up consultations, this company will further specify its entry strategy and accelerate its market entry into New Southern countries such as Vietnam.

KOTRA stated that it plans to continue the 'New Southern Policy Entry Video Consulting Week' event in line with the untact era. Along with this, follow-up consultations for participating companies will be conducted through the New Southern and New Northern Business Desks, which serve as permanent customer consultation departments.

This content was produced with the assistance of AI translation services.