BreathSilver Launches Mobile Brand App with Genuine Product Authentication

[Asia Economy Reporter Hyunseok Yoo] Premium mask brand ‘BREATH SILVER’ announced on the 29th that it has launched a brand app providing an authentic product verification service.

BREATH SILVER recently introduced an app with an authentic product verification feature for consumers who want to confirm the authenticity of their purchased products, as its distribution channels have diversified and it has gained great popularity both domestically and internationally. Since counterfeit masks appear worldwide whenever the number of COVID-19 cases rises, raising concerns about consumer damage, the company plans to curb the distribution of illegal products through authentication via the app.

The authenticity of BREATH SILVER masks can be verified by running the brand app and scanning the product package. Various events will also be held for customers who complete the authentication process. Additionally, users can conveniently move to the brand’s official website and online store, and receive updates on brand content such as BREATH SILVER’s official Instagram and YouTube channels.

A BREATH SILVER representative explained, “Masks are products closely related to health, so we introduced the authentic product verification service to ensure customers can use them with confidence. We strengthened the authentication reading using cutting-edge technology (DoT) that utilizes fine patterns, and the UX design enhances user convenience, making it easy to access interesting news about the brand.”

The premium mask brand BREATH SILVER features a nanofiber filter that provides powerful filtration and comfortable breathing. BREATH SILVER products are available through major domestic distribution channels such as Naver Smart Store and Lotte Duty Free Myeongdong Main Store, and have gained great popularity globally by entering platforms such as Amazon in the U.S. and Shopee, the largest online shopping platform in Southeast Asia.

Meanwhile, the authentication service adopts the DoT (Data on Things) security solution technology from security specialist company TheCoder. This technology provides strong security without compromising design by using fine patterns that are invisible to the naked eye.

This content was produced with the assistance of AI translation services.