Marking the First Year of Financial Consumer Protection, Various Consumer Protection Activities to Establish a Culture of Fair Sales Will Be Conducted

From the left, Jang Seong-cheol, Head of Retail Strategy Headquarters; Shin Nam-seok, CEO of Retail Business Division; Guo Mingzheng, CEO; Jeong Jin-woo, CEO of Global Wealth Management Business Division; Choi Hae-ho, Chief Officer of Financial Consumer Protection.

From the left, Jang Seong-cheol, Head of Retail Strategy Headquarters; Shin Nam-seok, CEO of Retail Business Division; Guo Mingzheng, CEO; Jeong Jin-woo, CEO of Global Wealth Management Business Division; Choi Hae-ho, Chief Officer of Financial Consumer Protection.

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[Asia Economy Reporter Lee Seon-ae] Yuanta Securities announced on the 29th that it held a ‘Financial Consumer Protection Day’ proclamation ceremony at its Euljiro headquarters on the 26th. CEO Guo Mingzheng pledged to actively practice ‘financial consumer protection’ together with executives from consumer protection-related departments who attended the event.


Employees will have a time each quarter on ‘Financial Consumer Protection Day’ to check compliance with the six sales principles and major consumer protection systems and to pledge to practice ‘financial consumer protection.’ This reflects the CEO’s commitment to financial consumer protection, emphasizing a win-win relationship with financial consumers.


Yuanta Securities has conducted various ‘consumer protection’ campaigns and educational activities so that employees can recognize the importance of financial consumer protection on their own and engage in voluntary preventive activities. Choi Hae-ho, Senior Executive Director and Chief Financial Consumer Protection Officer, said, “We plan to continue full-staff training centered on the Financial Consumer Protection Act this year as we did last year, so that employees can familiarize themselves with key contents such as the six sales principles.”


CEO Guo Mingzheng stated, “Financial consumer protection is no longer a supplementary item in the financial industry but a core value of the company,” urging continuous efforts to regard financial consumer protection as the principle and standard for proper business conduct.



Meanwhile, Yuanta Securities has designated 2021 as the inaugural year of financial consumer protection and is conducting company-wide consumer protection activities from various perspectives, including changing employees’ awareness of consumer protection, improving systems, and strengthening follow-up measures, to establish a culture of complete sales. The company plans to continue attempting changes to accompany financial consumers.


This content was produced with the assistance of AI translation services.

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