[Full Bloom Spring Sale] HDC Hyundai Development Company 'I-Park' Brand Renewal

Evolution into a 'Premium Life Platform'

I-Park New Logo

HDC Hyundai Development Company's apartment brand ‘IPARK’ has changed its face to celebrate the 20th anniversary of its brand launch. This is the first brand renewal in five years since 2016.

Launched in March 2001, IPARK has redefined its brand identity this time as a ‘Premium Life Platform’ that offers an experience of refined living, and has also renewed its brand logo design. Based on the brand vision of ‘a space that brings greater happiness and beautifies life over time,’ it embodies the will to develop IPARK into a sustainable premium brand.

HDC Hyundai Development Company has expanded IPARK beyond a simple residential space to a premium life platform. By providing IPARK’s unique values of △innovative design with detailed sensibility △solid trust based on smart technology △sustainable premium, it plans to support various lifestyles of customers and develop it into a life platform that offers sustainable refinement.

I-Park Logo Evolution History

The brand logo design also inherits the aesthetic individuality that IPARK has pursued while enhancing its visual appeal and readability. The existing word type is maintained, but the width has been increased to express the brand’s stature and scale with a bolder font. Additionally, a widely balanced grid system was applied to make the logo design feel more solid. In particular, while maintaining the red tone that has been IPARK’s signature color for 20 years, it was changed to Pantone 200C red, which is clearer and more stable, expressing reliability and sophisticated value.

An official from HDC Hyundai Development Company said, “We will provide new products and services suitable for the smart convergence era to IPARK consumers,” and added, “The renewed IPARK will be sequentially applied to future sale complexes and residential complexes.”

This content was produced with the assistance of AI translation services.