Orion Launches 'Mitsubol Cookie & Cream'

[Asia Economy Reporter Seungjin Lee] Orion announced on the 29th that it will change the shape of its square-shaped cocoa-flavored cookie 'Mitsu' into a round cookie and cream-flavored choco ball, and release the 'Mitsuball Cookie and Cream,' which changes from black to white.

Mitsuball Cookie and Cream is a product made by baking the cocoa-flavored cookie Mitsu into a round shape, then coating it with white cream and topping it with choco chips. Orion planned Mitsu, a snack popular among the 10-20 age group, as a choco ball after noticing the recent popularity of ball-shaped chocolates mainly on YouTube.

While the ball-shaped chocolates on the market are black, Mitsuball is expected to attract the curiosity of young people with its white cream and embedded choco chips. It can be enjoyed differently when paired with milk, yogurt, ice cream, etc., according to taste. In a preliminary consumer survey, it received favorable reviews such as "Mitsu's radical transformation," "The white choco ball is so cute," and "Cookie and cream flavor is the truth."

Mitsu is a small and cute cookie that has gained steady popularity since its launch in 1995. It has been recognized as a convenient snack to enjoy easily due to its sweet taste, crispy texture, and portable size. In September last year, reflecting consumer requests, Orion actually released the virtual product 'Mitsu Large Pack,' which had attracted attention on social networking services (SNS), continuing active communication with the younger generation.

An Orion official said, "Mitsuball Cookie and Cream is a new product that adds a surprising charm to the steady seller Mitsu," and added, "As choco balls are emerging as a popular mukbang item on SNS, we expect Mitsuball with its unique taste and texture to receive a good response."

This content was produced with the assistance of AI translation services.