"Spring Shining Behind the Mask"... Chicor Launches Private Brand Eye Makeup

Shinsegae Chicor Debuts 3 Eyeshadow Palettes for Eye Makeup on 29th
Nurse and Newcomer Beauty Classes Held in Feb-Mar... Skin Care Under Masks Introduced Next Month

Chicor Eye Makeup Shadow Palette.

[Asia Economy Reporter Yuri Kim] Shinsegae Department Store's beauty select shop 'Chicor' announced on the 28th that it will release three types of 'Step Up Shadow Palette' for eye makeup on the 29th.

Chicor explained that the palette includes basic colors that can be used comfortably in daily life, vivid colors that add a point to the eyes, and glamorous glitter shadows that were previously only seen in overseas brands, all in one palette.

The representative products include 'Heart Racing,' composed of pink daily colors; 'Room For Two,' filled with honey gold tones and glitter; and 'Private Party,' which contains pink violet colors for cool tones and bold glitter. Each is priced at 32,000 KRW. They are sold at Chicor stores nationwide, as well as online at Chicor.com and SSG.com.

Chicor has introduced various makeup looks online that can shine even under masks. Last month, they held a beauty class for nurses who have to wear masks for more than 10 hours a day at work. In March, they also revealed 'makeup tips' for college freshmen and new employees.

Next month, they plan to introduce how to care for skin suffering under masks with the theme of 'Clean Beauty.' This beauty class, conducted together with the K-beauty brand 'Farmyoo,' will teach how to massage along with naturalistic cosmetics.

Choi Injin, PL team leader of Shinsegae Department Store's Chicor, said, "To welcome spring, we are launching our first private brand eye makeup product that can shine even under masks," adding, "We will present various contents leading customers' lifestyles in line with the new normal era."

This content was produced with the assistance of AI translation services.