Gwangju Dong-gu Takes First Step to Develop Dongmyeong-dong as a 'Small but Strong Potential Tourist Destination'

Former Korea Tourism Organization Signs Agreement to Establish Tourism Marketing Foundation

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Dong-gu, Gwangju Metropolitan City (Mayor Im Taek) announced on the 26th that it has signed an agreement with the Gwangju Jeonnam branch of the Korea Tourism Organization (Branch Manager Lee Sang-tae) to discover and foster Dongmyeong-dong as a ‘small but promising tourist destination.’

This agreement was promoted to discover and foster the Dongmyeong-dong area as a small but promising tourist destination and to establish a tourism marketing foundation to contribute to revitalizing the local economy, aiming to achieve the vision of ‘2021 Gwangju Dong-gu, Lighting the Light of Tourism.’

The two organizations agreed to actively cooperate in ▲ operating a consulting advisory committee to revitalize linked tourist sites near Dongmyeong-dong ▲ producing online and offline content and promotional marketing ▲ attracting tourists and strengthening cooperation ▲ and necessary projects for mutual growth of the agreement institutions and regional tourism development.

Dongmyeong-dong is densely packed with unique cafes, restaurants, and workshops converted from old hanok and Western-style houses, earning it the nicknames ‘Cafe Street’ or ‘Gwangju’s Dongridan-gil,’ likened to ‘Seoul’s Gyeongridan-gil.’ It has established itself as a tourist attraction favored by young people in their 20s and 30s.

Additionally, it is located in a central area connecting representative tourist resources of Gwangju such as the National Asian Culture Complex, Art Street, Pureun-gil Park, and Daein Art Market, making it a starting point for Gwangju tourism and earning evaluations as a suitable small but promising tourist destination.

The two organizations plan to create synergy effects in revitalizing Dongmyeong-dong’s tourism business by actively linking this project with the ‘Gwangju Representative Cultural Village’ creation project and the Urban Regeneration New Deal project, which involves an investment of 20 billion won.

Im Taek, Mayor of Dong-gu, said, “We plan to establish a region-led tourism marketing foundation by building a cooperative system with the Gwangju Jeonnam branch of the Korea Tourism Organization,” adding, “We will do our best to develop tourism content unique to our region that creates new value and synergy, contributing to regional tourism and economic revitalization.”

Meanwhile, the ‘Small but Promising Tourist Destination Discovery and Fostering’ project led by the Korea Tourism Organization is a project that discovers places with potential to grow into promising tourist destinations and fosters them into new tourist attractions through systematic marketing. Dong-gu was the only autonomous district in Gwangju selected in the public contest last January and secured a project budget of 150 million won.

This content was produced with the assistance of AI translation services.