Mokpo City Launches 'Pan-Citizen Movement' to Become a Leading Cultural Tourism City in South Korea

‘Korea's Representative Cultural Tourism City~ Through the Mokpo Love Movement’

Citizens attending the 2021 Mokpo Love Movement Participating Social Organizations Meeting. Photo by Mokpo City

[Asia Economy Honam Reporting Headquarters, Reporter Jeong Seunghyun] Mokpo City in Jeollanam-do is promoting a citywide ‘Mokpo Love Movement’ to leap forward as a representative cultural tourism city of South Korea.

On the 25th, the city held the ‘2021 Mokpo Love Movement Participating Social Organizations Meeting’ attended by 25 representatives from social organizations and merchant associations, sharing the necessity of the Mokpo Love Movement, its achievements so far, and the 2021 direction for promoting the movement, urging leading participation.

Started in December 2018, the Mokpo Love Movement has been promoted as a local love practice and civic awareness reform movement focusing on four major areas: ‘Kindness, Order, Cleanliness, and Sharing.’

Thanks to this, positive results have been achieved in kindness, awareness of order, and cleanliness of city areas; however, habitual solicitation and unfair fee collection practices at some hygiene businesses have not been eradicated, and there remain areas for improvement such as unkindness among transportation workers. Therefore, in 2021, the movement will focus on improving food culture and enhancing the kindness of transportation workers.

Along with this, the city plans to promote policies that can encourage voluntary participation, such as the Mokpo Love Movement Challenge Campaign, promotional video (UCC) contests, and SNS events.

Additionally, various policies will be implemented to increase the effectiveness of the Mokpo Love Movement, including the 110 Movement where one department and one social organization take year-round responsibility for managing hygiene businesses, holding evaluation meetings for the Mokpo Love Movement, and producing promotional clothing for the movement.

A city official stated, “We ask all citizens to actively participate in the Mokpo Love Movement so that Mokpo can develop into a city with 10 million tourists and further leap forward as a truly representative cultural tourism city of South Korea.”

This content was produced with the assistance of AI translation services.