Lotte Home Shopping Celebrates 2nd Anniversary of Mobile TV... Surpasses 3.5 Million Cumulative Visitors

Lotte Homeshopping surpassed 3.5 million cumulative visitors within two years of launching its mobile TV.

[Asia Economy Reporter Lim Chun-han] Lotte Homeshopping announced on the 26th that two years after the launch of its mobile TV, the cumulative number of visitors surpassed 3.5 million, and with an increasing number of MZ generation customers, it is strengthening its competitiveness with content that combines trendy products and entertainment.

Analyzing the sales status of products through mobile TV from April 2019 to the present, the broadcast of the "Angel-in-us Banh Mi Set," featuring star trainer Yang Chi-seung showcasing a mukbang in November last year, recorded the highest number of orders with 4,000 orders.

The broadcast selling "Lotte Giants Regular Season Tickets" held on the 23rd attracted 10,000 simultaneous viewers and recorded 1,000 consultations. Earlier, the first-ever live broadcast of the team’s blue-white match in the home shopping industry attracted 20,000 simultaneous viewers and surpassed 120,000 cumulative viewers. Going forward, Lotte Homeshopping plans to respond to the live commerce market environment by presenting a variety of competitive content reflecting trends.

Recently, with the surge in demand for hotel vacations due to COVID-19, broadcasts selling hotel accommodation vouchers that allow enjoying a vacation in the city are being introduced one after another. On the 30th, the "Aloft Myeongdong Hotel Accommodation Voucher," which offers high accessibility and reasonable prices, will be sold. On the 2nd of next month, in partnership with Lotte Hotel, a live broadcast will feature L7 Hotel accommodation vouchers (2 nights).

A Lotte Homeshopping official said, "Mobile TV has established itself as a competitive platform in just two years through various attempts such as differentiated content targeting the MZ generation and unique products leveraging synergy with affiliates," adding, "We plan to grow it into a channel that satisfies not only simple product sales but also the joy of shopping through specific target curation, sports and cultural content, and live broadcasts on site."

This content was produced with the assistance of AI translation services.