CJ Olive Young, Pad Care Sales Up 90%... "One Sheet of Skincare Is Enough"

A customer visiting Olive Young Myeongdong Flagship on the 24th is looking at pads.

[Asia Economy Reporter Lim Chunhan] CJ Olive Young announced on the 25th that ‘pad care,’ which allows easy skin care with just one pad, is gaining popularity.

According to CJ Olive Young, sales of pad product categories increased by 90% compared to the same period last year from January 1 to the 24th of this month. Over the past three years, the pad product category has shown a high annual sales growth rate of about 30%. Pad care is emerging as a new beauty trend. Unlike individually packaged sheet masks, pads have the advantage of being taken out one by one as needed and used for various purposes.

As the market grows, products are becoming more diverse. Cleansing pads that thoroughly remove makeup residue and fine dust, and so-called “daktto” pads (pads used with toner applied on cotton pads to wipe the skin) that help refine skin texture after washing are steadily popular, while products emphasizing functions such as soothing pads and pore pads are gaining attention.

An Olive Young official said, “Pads, which were once just one type of basic cosmetic formulation, are rapidly growing due to recent trend changes and are emerging as the next generation of skincare.” He added, “In line with Olive Young’s role of always presenting new trends to customers, we will lead the pad market by introducing trendy and specialized products.”

This content was produced with the assistance of AI translation services.