SK Magic, 19 Consecutive Years as No.1 in 'Korea Industrial Brand Power'

Dishwasher Ranked No.1 for 19 Consecutive Years, Electric Oven for 14 Years

SK Magic announced on the 25th that it was selected as the top brand in three categories in the "2021 Korea Industry Brand Power (K-BPI)" organized by the Korea Management Association Consulting (KMAC). Photo by SK Magic

[Asia Economy Reporter Kim Heeyoon] SK Magic announced on the 25th that it was selected as the top brand in three categories in the ‘2021 Korea Industry Brand Power (K-BPI)’ organized by the Korea Management Association Consulting (KMAC).

According to SK Magic, it was chosen as the number one brand in a total of three categories: dishwashers, combination ovens, and induction cooktops (electric ranges). The dishwasher was selected as the number one brand for 19 consecutive years.

K-BPI is an index that measures brands of products and services in various industries that hold significant importance in consumers’ daily lives. It annually publishes the results of brand power surveys, including brand awareness and loyalty, along with selecting the top brand in each category.

SK Magic also proved its brand power by ranking first for 14 consecutive years in the combination oven category, including microwave and direct flame ovens. In the induction cooktop (electric range) category, it recorded an overwhelming lead in awareness and preference, securing first place for four consecutive years, the company added.

An SK Magic official said, “We will continue to prioritize customer value by introducing products and services that customers love, striving to become a brand that is even more beloved by our customers.”

This content was produced with the assistance of AI translation services.