NH-Amundi Asset Management Practices Win-Win ESG by Supporting Flower Farmers

[Asia Economy Reporter Minji Lee] NH-Amundi Asset Management announced on the 25th that it will carry out the ‘Sharing Flower Hearts’ campaign to support flower farmers who are struggling due to the prolonged COVID-19 pandemic.

NH-Amundi Asset Management has been conducting various social contribution activities that contribute to social development and coexistence using profits generated from customers. In particular, it mainly participates in activities that leverage the characteristics of the NongHyup Group, which has coexisted with agriculture and rural areas, such as helping during busy farming seasons and purchasing agricultural products. Recently, in addition to social contribution (S), it has actively started practicing ESG, including launching ESG investment products.

This campaign was prepared to help flower farmers who have been struggling for two years due to a sharp decline in flower consumption as most events such as graduation and entrance ceremonies were canceled or held non-face-to-face due to the prolonged COVID-19 pandemic. The ‘Sharing Flower Hearts’ campaign promotes flower consumption in daily life by conveying gratitude to family and those around through flowers.

Park Hak-joo, CEO of NH-Amundi Asset Management, said, “Everyone must join forces for our entire society, including flower farmers who are struggling due to the prolonged COVID-19 pandemic,” and added, “I hope this campaign has been a warm comfort like a blooming spring not only to flower farmers exhausted from the long battle against the new infectious disease but also to our customers and employees.”

NH-Amundi Asset Management, together with NH NongHyup Bank, is conducting a continuous flower consumption promotion campaign, such as the ‘Cheer Up Flower Farmers, Cheer Up Traditional Markets’ event, which supports flower bouquets to be distributed to customers visiting traditional markets using funds accumulated from a portion of fund sales and management fees.

Meanwhile, NH NongHyup Financial Group recently announced its ESG mid-term vision targeting 2025. It plans to actively support ESG practices of its affiliates, including investments related to the Green and Digital New Deal worth 15 trillion won. Accordingly, NH-Amundi Asset Management established an ESG-dedicated organization on the 23rd and declared its commitment to full-scale ESG practice.

This content was produced with the assistance of AI translation services.