Massage Chair Equipped with Bang & Olufsen Speakers to Be Released

Bodyfriend Signs Partnership with Bang & Olufsen

[Asia Economy Reporter Kim Cheol-hyun] Bodyfriend (CEO Park Sang-hyun) announced on the 25th that it plans to launch a massage chair equipped with speakers from the world-renowned audio company Bang & Olufsen.

Bodyfriend signed a speaker development cooperation agreement with Bang & Olufsen to provide high-quality sound through its massage chair products. Bang & Olufsen, established in Denmark in 1925, is a premium audio brand that has been at the forefront of audio innovation for nearly 100 years by pushing the boundaries of audio technology.

Through this partnership, Bang & Olufsen's world-class audio technology will be installed in Bodyfriend massage chairs. Carefully selected premium power supplies, audio boards, and speaker systems have been placed in the optimal space within the massage chair in collaboration with Bodyfriend Smart Living R&D Center's audio development team, allowing users to enjoy vivid, natural sound while using the massage chair.

The first collaborative product of the two companies, the massage chair "Quantum," which won the CES 2021 Innovation Award, is scheduled to be released in the first half of this year. Pang Jong-rak, head of the audio development team at Bodyfriend Smart Living R&D Center, said, "We believe that Quantum, developed through the partnership of two leading companies in their respective fields, will deliver new value to customers."

This content was produced with the assistance of AI translation services.