Ace Bed Selected as No.1 in Bed Category of 'K-BPI' for 22 Consecutive Years

Establishment of 'Bed Engineering Research Institute' Developing Optimal Sleep Beds for Korean Body Types, Research Since 1992

Ace Bed Lanotte (LANOTTE).
[Photo by Ace Bed]

[Asia Economy Reporter Kim Jong-hwa] Ace Bed, Korea's representative bed brand, was selected as the No. 1 brand for 22 consecutive years in the '2021 Korea Industry Brand Power (K-BPI)' survey, the longest-running brand evaluation.

The Korea Industry Brand Power (K-BPI) survey, conducted by the Korea Management Association Consulting (KMAC), is a brand management model that comprehensively evaluates brand awareness, image, preference, and other factors. Ace Bed has maintained the No. 1 position in the bed category since it was first selected in 2000. The company was highly praised for its management philosophy of "If it's not the best, we don't make it," focusing on facility investment and the development of new technologies and materials.

In 1992, Ace Bed established Korea's first 'Bed Engineering Research Institute' and has continued research to create beds optimized for the sleep conditions of Koreans. In September 2006, it was recognized as the first and only internationally accredited bed testing institution in Korea, writing the history of Korean beds. The professionalism of Ace Bed's products through quality management has become the cornerstone of its recognition as a trusted brand by consumers.

The core of Ace Bed's technology, the 'Hybrid Z Spring,' is a spring developed with an investment of 10 billion KRW over 16 years. It is a new concept spring that supports the human body's curves without gaps, regardless of body type. This technology, exclusive to Ace Bed, has obtained invention patents in 15 countries worldwide. The spring combines connected and independent types, providing a dual spring function that supports from above and again from below, helping ensure comfortable sleep.

Prioritizing the environment and user health also earned high marks. Ace Bed was the first in Korea to receive 'Radon Safety [Product] Certification' from the Korea Standards Association, proving its quality and safety. Additionally, all Ace Bed products are manufactured using only E0 grade eco-friendly materials. Since they use E0 grade materials, which exceed the domestic furniture wood compliance standard of E1 and meet U.S. and European standards, consumers can use them with confidence.

Ace Bed has significantly expanded its premium experiential stores, 'Ace Square,' in major regional hubs to allow consumers to directly experience their beds. Last year alone, Ace Square stores opened in seven locations including Dunsan, Daejeon, and Deokcheon, Busan. In January this year, a store opened in Mokpo, Jeollanam-do, bringing the total number of stores to 27. Additional store openings are planned to expand consumer contact points.

An Ace Bed official said, "Since our founding in 1963, we have been recognized as a brand that changed consumers' perception of beds through the message 'Bed is Science.'" He added, "By imprinting the importance of good beds and sleep on the public, we have established ourselves as the undisputed top domestic brand in corporate image, market share, and customer satisfaction."

This content was produced with the assistance of AI translation services.