Kiturami, No.1 Home Boiler Brand Power for 23 Consecutive Years

Highest Scores in All Evaluation Categories Including Brand Awareness, Purchase and Availability, and Preference in the Industry

[Asia Economy Reporter Kim Cheolhyun] Kiturami (CEO Choi Jaebeom) announced that it was selected as the No. 1 brand in the home boiler category for 23 consecutive years in the "2021 Korea Industry Brand Power (K-BPI)" announced by the Korea Management Association Consulting (KMAC) on the 25th.

Kiturami Boiler recorded the highest scores in the industry in all evaluation categories including ▲top-of-mind awareness ▲unaided awareness ▲aided awareness ▲image ▲purchase/use possibility ▲preference. The K-BPI composite index scored 701.2 points, showing a score gap of more than 100 points compared to the brands ranked second and below.

Kiturami is leading the era of popularization of eco-friendly boilers by taking the lead in developing and distributing eco-friendly boilers with excellent energy-saving and fine dust reduction performance in line with the government's carbon neutrality policy. This year as well, it is actively supporting the achievement of the government's target of distributing 230,000 eco-friendly boilers. Kiturami has more than doubled the sales proportion of eco-friendly condensing boilers from about 38% in 2018 to about 80% last year in just two years.

In addition, Kiturami is leading market changes by introducing differentiated products such as the "Reverse NEW Condensing Premium," which applies advanced information and communication technologies such as the Internet of Things (IoT) and Artificial Intelligence (AI) as well as hot water increase technology. A Kiturami official said, "We will continue to innovate technology and services with a sense of mission to provide consumers with a comfortable and safe living environment as the national boiler brand."

This content was produced with the assistance of AI translation services.