BBQ Launches 'Year Zero' Campaign to Pledge a New Leap Forward

[Asia Economy Reporter Seungjin Lee] Genesis BBQ will launch the ‘Year Zero Campaign,’ a ‘start of systemic change’ initiative that marks a return to the beginning and a new leap forward, starting from the 27th by revamping all channels from the ‘BBQ app’ (its own application) to social networking services (SNS).

This campaign aims to return to the origin and starting point to move toward a new future. To this end, BBQ recently revamped all channels including the BBQ app, Instagram, and YouTube, and plans to get closer to customers through its renewed channels.

On the 27th at 1 PM, BBQ will hold a live broadcast on its official YouTube channel to announce the start of the campaign. The live broadcast will include the proclamation ceremony and congratulatory speech of the ‘Year Zero Campaign’ by Yoon Hong-geun, Chairman of Genesis BBQ, along with various programs and giveaways.

Brand exclusive model broadcaster Hwang Kwang-hee and the group Brave Girls will appear to encourage active participation and response from customers. Customers who watch the YouTube live broadcast and participate in various events will be given prizes such as the PlayStation 5.

Additionally, from the 27th of this month to April 30th, customers who order at least one whole chicken through the BBQ app and those who participate in various events held for about a month including the campaign start day will be entered into a weekly Saturday draw to win a total of 200 PlayStation 5 consoles. Also, starting April 1st, all customers who order any menu item will receive a free ‘Chibbacki Mask (KF94)’ featuring the BBQ mascot Chibbacki.

A BBQ official said, “We planned this campaign to renovate our own SNS channels for convenient use, so that the increasing number of MZ generation customers will enjoy visiting and to communicate directly with them.”

This content was produced with the assistance of AI translation services.