'Beomnaeryeonda' HS Ad Wins Grand Prize at Good Advertisement Awards Chosen by the Public

Korea Tourism Organization's 'Feel the Rhythm of KOREA' campaign.

[Asia Economy Reporter Lim Chun-han] LG affiliate advertising company HS Ad announced on the 23rd that its campaign for the Korea Tourism Organization, 'Feel the Rhythm of KOREA,' won the Grand Prize in the digital category at the 29th Good Advertisement Awards Selected by the People, hosted by the Korea Advertisers Association and sponsored by the Ministry of Culture, Sports and Tourism.

This campaign is a viral campaign created to promote the charm of the Korean tourism brand overseas and encourage visits to Korea after COVID-19. The lively rhythms and addictive dance moves in the video showcase Korean style and received explosive responses both domestically and internationally.

Previously, the 'Feel the Rhythm of KOREA' campaign won the Grand Prix at the Seoul Video Advertising Festival and the Silver Spike at Spikes Asia.

IBK Industrial Bank's IBK Innovation Management campaign and LG Electronics' LG OLED TV ad received the Good Advertisement Award in the TV category. The Ministry of Health and Welfare's No Dam Relay ad and LG Electronics' Care for what you wear ad also won the Good Advertisement Award in the digital category.

The Good Advertisement Awards Selected by the People are chosen through judging of advertisements executed last year, including those recommended online directly by the public and works submitted by advertising companies. The 29th Good Advertisement Awards Selected by the People ceremony will be held on the 25th at 2 p.m. in the Grand Ballroom of the FKI Tower Conference Center in Yeouido.

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