Fila Extends Sponsorship Agreement with Doosan Bears Through 2024

Partnership Spanning 30 Years from 1995 to 2024

Yoon Geun-chang, CEO of Fila Korea (right), and Jeon Poong, President of Doosan Bears, are posing for a commemorative photo on the afternoon of the 22nd after signing the '2021-2024 Season Sponsorship Agreement' between the professional baseball team Doosan Bears and Fila Korea at the Doosan Bears office inside Jamsil Baseball Stadium, Songpa-gu.

[Asia Economy Reporter Lim Hye-seon] FILA and the Doosan Bears are extending their partnership.

FILA Korea announced on the 23rd that on the afternoon of the 22nd, it signed a "2021-2024 season sponsorship agreement" with the professional baseball team Doosan Bears at the Doosan Bears office inside Jamsil Baseball Stadium, Songpa-gu. With this, both parties will continue their partnership for a total of 30 years from 1995 to 2024.

The signing ceremony was held with the attendance of FILA Korea CEO Yoon Geun-chang, Doosan Bears President Jeon Poong, and other related officials from both sides. FILA Korea will sponsor FILA apparel, shoes, and all sports equipment for Doosan Bears players and staff until 2024. Notably, this sponsorship is the largest scale in the history of domestic professional sports, and support will also be provided simultaneously to the Doosan handball team as well as the Doosan Bears baseball team.

FILA and the Doosan Bears, who have maintained a partnership since 1995, are well known for sharing various commonalities, from their symbolic representative colors (white, navy, red) to an operational spirit that prioritizes trust. As FILA and the Doosan Bears continue the longest 30-year partnership between a domestic company and a professional team, they plan to enhance player performance and morale through synergy based on accumulated know-how, as well as add various activities for baseball fans.

As part of this, FILA Korea will also carry out activities with the Doosan Bears to bring more enjoyment to baseball fans visiting the stadium. Interactive events such as Kiss Time in the stands during the game, ladder climbing, and Hustle Day with players are planned exclusively by FILA and the Doosan Bears. These will provide unique attractions and entertainment beyond the baseball game itself, fostering a healthy cheering culture and strengthening communication with fans.

This content was produced with the assistance of AI translation services.