GS25 Introduces 6 'Lucky' Brand Products...Reinterpreted with a Modern Sensibility

GS25 is launching a new retro product that modernizes the brand 'Lucky' from Rakhee Chemical Industry.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 23rd that it will launch a new retro product line that reinterprets the brand 'Lucky' of Rakhee Chemical Industry with a modern sensibility. The products being introduced include a total of six items: Lucky Cream, Lucky Perfume, Lucky Toothpaste, Lucky Toothbrush (2-pack), Lucky Soap, and Lucky Wet Wipes.

Lucky Cream is a moisturizing and nourishing cream first released by Rakhee Chemical Industry in 1947. Nicknamed Dongdonggurimu, it gained nationwide popularity. Unlike the original Lucky Cream product, Lucky Perfume is a newly planned item by GS25 that applies the Lucky brand.

Lucky Toothpaste, Lucky Toothbrush (2-pack), Lucky Soap, and Lucky Wet Wipes feature designs with the Lucky logo prominently displayed on the front of the products, allowing consumers to enjoy both fun and nostalgia. Additionally, the ingredients of each product have been improved to meet modern standards, including gum disease prevention, removal of impurities, and the exclusion of 15 chemical components.

A GS Retail official stated, "Reflecting the trend of the MZ generation's enthusiasm for new retro products, GS Retail, celebrating its 50th anniversary, has embarked on a project to bring back the iconic Lucky brand of its era. We aim to revive this nostalgic brand into products that not only generate buzz but also possess competitiveness, establishing a system that allows them to compete equally with current popular products."

This content was produced with the assistance of AI translation services.