"Salad Enhancement" Emart Launches Stores Reflecting Customer Feedback

Classifying Salads by 5 Attributes, Visual Differentiation Using Package Colors
Enhanced Information with Raw Material Types and Counts, Use of Unique Vegetables
20% Discount on All 30+ Salad Items from the 25th

[Asia Economy Reporter Yuri Kim] Emart announced on the 23rd that it will introduce a salad store that has changed both the 'product packaging' and 'store display methods' starting from the 25th. They explained that they analyzed and reflected hundreds of customer suggestions related to salad stores over the past year.

Emart stated, "We revamped the store by greatly incorporating opinions not only from health-conscious people in their 40s and 50s but also from those in their 20s and 30s who are very interested in dieting." About 30 salads were ▲classified into five product groups according to their attributes, ▲each product group’s packaging was applied with five different colors, and ▲products with the same attributes were displayed together so that customers could intuitively understand the characteristics of the products.

Products were classified into five attributes based on the 'base vegetables': cabbage, lettuce, European vegetables, young leaves & sprouts, and fruit & vegetable mixes. The color of the band wrapping the package was differentiated by attribute for visual distinction, and products with the same attribute were displayed together. 'Cabbage mix' used yellow, 'lettuce mix' pink, 'European vegetable mix' blue, 'young leaves & sprouts mix' light gray, and 'fruit & vegetable mix' green.

In response to customer feedback about insufficient product information, the information provision function was enhanced by indicating the types and total number of raw materials included in the product. Complete salads that can replace a meal were also renewed across all menus, offered in seven types, and displayed by topping type into classic, meat, seafood, and cheese categories. The variety of unique product groups was diversified, introducing European-style salads using butterhead and frill ice, which were not previously available.

Emart said that the salad demand has continuously increased, leading to the launch of a 'customer-centered store.' Last year, Emart’s salad sales grew by 20.4%, and sales from January 1 to March 21 this year increased by 38.9%. This was analyzed as a result of more people seeking healthy diets in the 'With Corona' era.

To commemorate the renewal, Emart will offer a 20% discount on all salad items sold in the vegetable corner for one week starting from the 25th, and an additional 10% discount when purchased together with refrigerated dressings. About 30 raw material and complete salads are prepared at discounted prices ranging from the 1,000 won to 5,000 won level.

Lee Sang-hyun, Emart’s vegetable buyer, said, "We created a customer-centered store by reflecting customers’ requests regarding the existing salad store," and added, "We will help customers shop economically by launching the new salad store and simultaneously starting a discount event on all items."

This content was produced with the assistance of AI translation services.