Lotte Chilsung Beverage Launches 'Chilsung Cider Delivering Dreams' Featuring Art Talents' Works
[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage announced on the 22nd that it has introduced the limited edition product "Dream-Delivering Chilsung Cider," featuring artworks by gifted art students, for the second time since 2019 in collaboration with the Green Umbrella Children’s Foundation.
"Dream-Delivering Chilsung Cider" was first launched in 2019 with three product types as part of the "Gifted Scholarship Campaign," which supports talented students in arts and physical education to pursue their dreams. Through the second phase of the campaign, two new product types have been newly released.
The two newly released products feature designs based on artworks themed "Hope," created by two gifted art students, Jisuhyun and Kim Dahyun. They are available nationwide at convenience stores, large supermarkets, and grocery stores.
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A Lotte Chilsung Beverage official said, "Purchasing the limited edition Chilsung Cider allows consumers to easily participate in the Gifted Scholarship Campaign, so we ask for much interest from consumers." He added, "We plan to continue supporting talented children through ongoing campaigns and to fulfill our corporate social responsibility by carrying out various social contribution campaigns that provide practical help to neighbors in need."
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