CJ CheilJedang Launches Two Varieties of ‘Dasida Premium Gold’

Premium Dasida with Consumer-Preferred Ingredients
Enhanced Convenience with Single-Use Small Packaging

[Asia Economy Reporter Lim Hye-sun] CJ CheilJedang announced on the 22nd that it will launch two new products of Dasida, the ‘Dasida Premium Gold’ series.

The products consist of ‘Dasida Premium Gold Aged Hanwoo’ and ‘Dasida Premium Gold Anchovy Dried Pollack’. CJ CheilJedang has upgraded the products by using consumer-preferred ingredients such as aged Hanwoo beef, Hanwoo beef bone, and dried pollack. Additionally, it contains the differentiated fermented seasoning material ‘Taste & Rich’ to enhance umami flavor. The products are also offered in convenient small packages containing 12 sticks each.

This new product reflects the demands of the ‘home meal’ consumers seeking small-packaged products amid the growth of the premium market. In fact, small-pack stick-type products grew by more than 10% year-on-year last year according to Nielsen Korea, continuously increasing their share in the seasoning market.

‘Dasida Premium Gold Aged Hanwoo’ is a product that reflects the recent popularization and preference trend for aged Hanwoo beef. It applies the ‘Wet-aging’ method used in premium Hanwoo restaurants, aging Hanwoo (aged Hanwoo minced meat) for 48 hours. ‘Dasida Premium Gold Anchovy Dried Pollack’ blends domestic anchovies and dried pollack in an appropriate ratio to create a refreshing and clean broth flavor.

Meanwhile, Dasida, which celebrates its 46th anniversary this year, maintains an unshakable number one position in the comprehensive seasoning powder market with a market share exceeding 80%.

This content was produced with the assistance of AI translation services.