Lotte Card Launches BankSalad PLCC... "Up to 100,000 KRW Discount per Month"

Up to 100,000 KRW Monthly Discount for 3 Months on Coffee, Delivery Apps
Applications Available from April 1 on BankSalad App

[Asia Economy Reporter Ki Ha-young] Lotte Card announced on the 22nd that it will launch the 'Ppaldae Card,' a private label credit card (PLCC) product, in partnership with BankSalad.

This card focuses on the top 5 categories where BankSalad users spent the most in 2020, including coffee, delivery applications (apps), streaming, and convenience stores, gathering benefits that can be most usefully utilized in daily life. BankSalad, a my-data specialized company, has established its position with a 'customized card recommendation service' that introduces cards perfectly suited to individuals based on data from over 3,800 domestic card information sources.

Through the launch of this Ppaldae Card tailored to the characteristics of BankSalad users, Lotte Card plans to accelerate its targeting of the 2030 MZ generation (Millennials + Generation Z), the main user base of BankSalad. In fact, about 70% or more of BankSalad customers are in their 20s and 30s.

The Ppaldae Card offers discounts of up to 50,000 KRW per month depending on usage, and customers who hold the card until May will receive double the discount limit for three months including the month of possession, allowing discounts of up to 100,000 KRW per month.

If the usage amount last month is over 500,000 KRW, 1,000,000 KRW, or 1,500,000 KRW, customers will receive a discount of 5,000 KRW up to 25,000 KRW per month when paying over 10,000 KRW at coffee shops (Starbucks, Twosome Place, Paul Bassett), a discount of 1,000 KRW up to 10,000 KRW per month when paying over 10,000 KRW at delivery apps (Baedal Minjok, Yogiyo), a 50% discount up to 10,000 KRW per month on regular payments for streaming services (Netflix, YouTube, Watcha, Melon), and a discount of 1,000 KRW up to 5,000 KRW per month when paying over 10,000 KRW at convenience stores (GS25, CU, Seven Eleven).

For Ppaldae Card customers, a real-time benefit coaching service is also provided through the BankSalad app. Information such as remaining discount limits and monthly performance status can be easily viewed at a glance.

A Lotte Card official said, "The Ppaldae Card is a lifestyle-oriented card that focuses benefits on the merchants most frequently used and the brands preferred by the 2030 generation, the main users of BankSalad."

The Ppaldae Card can be applied for through the BankSalad app starting April 1, and pre-notification reservations are currently underway. The annual fee is 20,000 KRW for both domestic-only and international versions.

This content was produced with the assistance of AI translation services.