Korea Center PlayAuto Selected as Online Export Agency Operator

Images of PlayAuto's Vietnam Shopee store and homepage.

[Asia Economy Reporter Lim Chunhan] PlayAuto, a subsidiary of Korea Center, announced on the 22nd that it has been selected as the New Southern Region executing agency for the online export agency project hosted by the Small and Medium Business Corporation and is recruiting participating companies.

The online export agency project is a program hosted by the Small and Medium Business Corporation that supports the entire export process by discovering participating companies and highly competitive products through specialized executing agencies with extensive experience in selling on global shopping malls.

With this selection as an executing agency, PlayAuto aims to achieve export performance exceeding 1.5 billion KRW by discovering 150 small and medium enterprises wishing to enter the Southeast Asian market, supporting all tasks from product registration, translation, export-import customs clearance, customer service (CS), marketing, to delivery on platforms such as Shopee, Lazada, and Qoo10.

Small and medium enterprises wishing to enter the New Southern Region can apply through the application page prepared on the PlayAuto or GoBiz Korea websites by the 15th of next month.

Kim Sanghyuk, CEO of PlayAuto, said, “The Southeast Asian e-commerce market, with a population of 600 million, has a high growth potential as 50% of the population is under 30 and familiar with Korean Wave culture. Through this project, we will collaborate with the government to establish a global cooperative ecosystem for the local entry and success of K-brands, and accelerate efforts to ensure that PlayAuto’s main businesses take root locally.”

This content was produced with the assistance of AI translation services.