Market Kurly, Tteokbokki Sales Increase 430% Annually Over 3 Years... Numerous Famous Restaurant RMRs

Over 47 Times Increase Compared to 3 Years Ago
7 Out of Top 10 Best-Selling Offline Famous Restaurant Tteokbokki RMRs
Unique Tteokbokki Like Chuncheon Broth Dakgalbi Tteokbokki and Gopchang Tteokbokki Jeongol Also Popular

Market Kurly, Tteokbokki (Geummiok).

[Asia Economy Reporter Yuri Kim] Market Kurly announced on the 19th that the sales volume of Tteokbokki has increased by an average of 430% annually over the past three years.

Market Kurly analyzed the sales volume of Tteokbokki from January to March 17 this year and compared it with the sales volume during the same period over the past three years, revealing an average annual increase of 430%. Compared to the same period in 2018, sales volume has increased more than 47 times. The number of Tteokbokki products sold by Market Kurly has increased from 15 in 2018 to over 40 currently.

Market Kurly cited the steady rise in Tteokbokki’s popularity each year as due to its appeal across all ages and genders and its simple cooking process. They also noted that Tteokbokki can offer diverse flavors when additional ingredients are added according to personal taste, and its versatility ranges from a simple snack to a hearty meal. Recently, a variety of restaurant meal replacement (RMR) products featuring Tteokbokki from famous offline eateries have been released, contributing to the increase in sales.

From January to March 17 this year, among Market Kurly’s top 10 best-selling Tteokbokki products, seven were RMR products. Geummiok’s 'Rice Tteokbokki' from the famous Tteokbokki restaurant in Seongsu-dong ranked third in monthly Tteokbokki sales immediately after its debut in December last year and rose to first place this year. Mimi-ne Tteokbokki and Miro Sikdang Tteokbokki, which began gaining fame as popular eateries in Hongdae, as well as franchise brands like Seokgwan-dong Tteokbokki and School Food, followed closely behind.

Unique-flavored Tteokbokki is also popular. Chuncheon-style broth Dakgalbi Tteokbokki, which combines Dakgalbi (spicy stir-fried chicken), sweet potatoes, cabbage, and wheat rice cakes, has gained popularity for its harmonious blend of Dakgalbi and Tteokbokki, ranking second in sales in 2021. Other unique Tteokbokki varieties gaining popularity include oil Tteokbokki simmered in chili oil, konjac Tteokbokki that highlights the distinctive texture of konjac, and Jjajang Odangbokki, which features fish cakes pulled into thin noodle-like strips. This year, new products such as Gopchang Tteokbokki Jeongol (offal Tteokbokki hot pot) combining beef intestines, beef brisket, and udon noodles, Garak Tteokbokki with wheat rice cakes pulled into noodle shapes, and Jeongol Tteokbokki that requires only adding all ingredients and boiling for beginner cooks have also been launched.

This content was produced with the assistance of AI translation services.