Seven Eleven Launches Two Premium Desserts Targeting Spring Season

Collaboration with Macaron Specialist 'Lusikato' Launches 'Spring Flower Macaron'
Maeil Dairy Dessert Series... Introducing Strawberry Cream Roll Cake with Marbled Pattern

Seven Eleven, Two Limited Edition Spring Season Desserts.

[Asia Economy Reporter Yuri Kim] Convenience store 7-Eleven announced on the 19th that it has launched limited premium dessert products themed around spring.

The newly released products are two types, 'Bomkkot Macaron' and 'Strawberry Cream Roll Cake,' featuring a pink color scheme.

'Bomkkot Macaron (3,300 KRW)' is a product introduced in collaboration with the macaron specialty manufacturer 'Lusikato.' It contains three types of fillings?cherry blossom, strawberry, and blueberry flavors?inside a subtly pink shell (macaron outer cookie) that evokes the feeling of spring.

'Strawberry Cream Roll Cake (3,600 KRW)' is part of a dessert series that 7-Eleven offers in partnership with Maeil Dairies. It was newly launched to welcome spring. The 7-Eleven 'Maeil Milk Dessert Series' uses Maeil Dairies' 'easily digestible milk' to create premium dessert products that embody the rich natural taste of milk. Its marbled visual has gained popularity on social media. The 'Strawberry Cream Roll Cake' is completed by filling the chewy roll cake with milk cream and strawberry puree.

Meanwhile, as desserts become popular mainly among young consumers, convenience stores with easy accessibility are emerging as representative dessert channels. 7-Eleven stated, "Convenience store desserts are very popular because they can be enjoyed at reasonable prices compared to traditional specialty stores, to the extent that a new term 'Pyeondizok' (convenience dessert tribe) has emerged. With the increase of home cafe enthusiasts due to the impact of COVID-19, the demand for desserts at nearby convenience stores is also growing."

Jang Yeo-jeong, MD in charge of desserts at 7-Eleven, said, "To welcome spring, we have launched premium dessert products that capture the seasonal feeling using pink hues. We will continue to introduce differentiated dessert products suitable for each season and strengthen our product lineup."

This content was produced with the assistance of AI translation services.