The Meeting of Smoothie King and Kwangdong Pharmaceutical... Launch of 'Vita500 Tropical'

[Asia Economy Reporter Seungjin Lee] Smoothie King, the health beverage brand of Shinsegae Food, announced on the 19th that it has launched two new spring menu items, ‘Vita500 Tropical Smoothie’ and ‘Vita500 Tropical Ade,’ in collaboration with Kwangdong Pharmaceutical.

The two new spring menu items feature 500 mg of vitamin C, the same amount found in one bottle of Vita500, blended with tropical fruits such as orange, guava, mango, and passion fruit to add a refreshing taste. Additionally, the Ade combines a tropical fruit base with sparkling water for a lighter and cooler experience.

The two new spring menu items from Smoothie King have been available since the 18th at Smoothie King stores (excluding some locations), priced at 5,900 KRW for the smoothie and 5,500 KRW for the Ade. To celebrate the launch of the new menu in collaboration with Kwangdong Pharmaceutical, Smoothie King is offering Vita500 jelly to customers while supplies last.

A Smoothie King representative stated, “Vitamin C, known as a representative antioxidant nutrient, plays a role in protecting health weakened by fatigue or temperature fluctuations. We expect it to receive great response from customers who have recently become more interested in health,” adding, “We will continue to develop new menu items and establish ourselves as a leading beverage brand that promotes a healthy lifestyle.”

Meanwhile, Smoothie King previously introduced the Ssanghwa Smoothie in 2019, reinterpreting Kwangdong Pharmaceutical’s Kwangdong Ssanghwa-tang, and recently has been presenting uniquely conceptual beverages through collaborations with various brands such as Ronnefeldt and the Chilean Fruit Association.

This content was produced with the assistance of AI translation services.