Gangnam-gu and Chung-Ang University Join Hands to Revitalize Traditional Markets

On the 12th, Inauguration Ceremony and Exploring Ways to Improve Utilization of Gangnam's Leading Mobile Platform 'TheGangnam' from March to June

[Asia Economy Reporter Jongil Park] Gangnam-gu (District Mayor Jeong Soon-gyun) held a launch ceremony with Chung-Ang University on the 12th at the large conference room on the 3rd floor of the district office and will promote the "Traditional Market Revitalization Project" using the mobile app "The Gangnam" until June.

This project was planned by the district office, judging that modernization and digital transformation of traditional markets are necessary, and was promptly realized following the proposal for industry-academia cooperation related to the 4th Industrial Revolution by Professor Min Byung-chul, Chung-Ang University Chair Professor.

The participants are students enrolled in the university's "Business Creativity" course. The goal is to find ways to increase the utilization of the "The Gangnam" app to revitalize traditional markets.

The project will commence immediately after the launch ceremony. On the 12th, participants will visit Yeongdong Traditional Market and Gangnam Gaepo Market to conduct interviews with merchants to analyze problems. Over the four-month period, based on visits to companies' sites, they plan to discover creative ideas and discuss ways to integrate the "The Gangnam" app with traditional markets.

The district office will receive interim reports during subgroup discussions and check for improvements.

At the final report meeting to be held in June, the feasibility and effectiveness of the presented tasks will be evaluated. If reflected in the "Outstanding Proposal Service" in July, the project results will be realized by securing next year's business budget to enhance the functions of the "The Gangnam" app.

Yoon Jong-min, Director of the Smart City Division, said, "This will bear fruit not only in revitalizing the local commercial district but also in helping the 'The Gangnam' app grow into a leading model of the 4th Industrial Revolution era."

This content was produced with the assistance of AI translation services.