"Seasonal Specialties of Flower Crab, Hairtail, and Clam" Market Kurly Reports 136% Increase in Spring Seafood Sales

Korea's Authentic Seafood Festival Spring Excitement Sale Volume Up 136%
Galbi Sales Increase 261%, Weekly Seasonal Seafood Suggestions

Market Kurly Flower Crab.

[Asia Economy Reporter Yuri Kim] Market Kurly announced on the 18th that sales of spring seasonal seafood in the 'Spring Excitement Exhibition' increased by 136% compared to the same period last year.

Market Kurly revealed that sales of seafood during the 'Spring Excitement Exhibition' from the 8th to the 16th, a period of 9 days, increased by 136% compared to the previous same period (February 27 to March 7). The seaweed, which recorded the highest sales volume, accounted for 27% of the total sales in the exhibition. Clams (25%), abalone (15%), and dried yellow corvina (15%) followed.

The product with the largest increase in sales compared to the previous same period was dried yellow corvina, which rose by 261%. The dried yellow corvina ranged from bundles of 20 Yeonggwang dried yellow corvina weighing 1kg to 1.8kg to 400g of croaker dried yellow corvina, and was popular with discounts of up to 40%. Next, crab sales increased by 251%, and hairtail and clams also increased by 196% and 192%, respectively.

As the exhibition gained high popularity, consumer interest expanded across the entire seafood category. Total seafood sales during the 'Spring Excitement Exhibition' period increased by 32% compared to the previous same period. This figure is more than twice the overall product sales growth rate of Market Kurly during the same period (15%). Mussels, which are pre-cleaned and only require light washing, gained popularity with sales increasing by 74% compared to the previous same period, while Manila clams and abalone increased by 61% and 59%, respectively. Mackerel increased by 51%, recording the largest growth among fish, and spring delicacies such as freshwater snails and cockles also ranked high.

As part of the Ministry of Oceans and Fisheries' Korea Genuine Seafood Festival, Market Kurly will continue the 'Spring Excitement Exhibition' until the 28th. Over 90 spring seasonal seafood products are offered at discounts of up to 40%, with an additional 20% discount coupon provided. Each week, different seasonal seafood is selected as the main product, and various other products are introduced together to allow customers to enjoy the diverse flavors of the spring sea.

Meanwhile, the Korea Genuine Seafood Festival by the Ministry of Oceans and Fisheries is a cooperative discount event for Korean seafood involving the Ministry of Oceans and Fisheries, offline marts, cooperatives, online shopping malls, startups, and traditional markets.

This content was produced with the assistance of AI translation services.