Haitai Hometown Mandu, Two Types of Jijim Mandu Released

[Asia Economy Reporter Seungjin Lee] Haitai Confectionery announced on the 18th that it will launch two types of hometown dumplings, ‘Nokdu Jijim’ and ‘Gochu Jijim,’ which recreate traditional market snacks in dumpling form.

Nokdu Jijim and Gochu Jijim, familiar as Bindaetteok (mung bean pancakes), were selected as the flavors best suited to traditional dumplings in preliminary market research.

The products are inspired by the taste of Gwangjang Market, famous for its Jijim. The secret to the flavor captivates not only young people but also foreign tourists trying Jijim for the first time. The phrase “The secret flavor even grandmothers in Jongno don’t know” is included on the packaging.

To stay true to the original Jijim taste, the dumplings were reinterpreted. Unlike conventional dumplings, they are gently pressed flat, making them thick and densely filled. The dough, containing frying powder and mung bean powder, has a crispy texture. Because they are flattened, the heat spreads evenly, cooking the filling quickly and allowing for a crunchy texture.

The dumpling fillings, including kimchi, mung bean sprouts, and pork, follow traditional methods. The Gochu Jijim, which contains Cheongyang chili peppers, is balanced with green bell peppers to moderate the spiciness, making it easy to eat. Lightly brushing oil on the dumpling skin allows for delicious enjoyment even when cooked in an air fryer.

A Haitai Confectionery official said, “The shape and cooking method differ, giving the product a taste and feel distinct from conventional dumplings,” adding, “Considering the boiling time, it takes about half the time compared to steamed dumplings, enhancing convenience.”

This content was produced with the assistance of AI translation services.