'Jeokjae × Kwon Jin-ah × Lee Jin-ah'... Release of the song 'For You Who Shine'

Lyrics and Composition by Lee Jin-ah, Vocals by Jeok Jae and Kwon Jin-ah
Featuring Message from Lotte Shopping's Social Contribution Campaign 'Rejoice'
Pre-released on 'Lotsyo Live' YouTube Channel
Official Track Release on 21st at 6 PM, Partial Proceeds Donated

Rejoice 'For the Shining You' Music Poster.

[Asia Economy Reporter Yuri Kim] A new song featuring the theme of Lotte Shopping's social contribution activity 'Rejoice' has been released.

Lotte Shopping announced on the 18th that the digital single "For You Who Shine," written and composed by singer-songwriter Lee Jin-ah and featuring vocals by Jeokjae and Kwon Jin-ah, will be officially released at 6 p.m. on the 21st. "For You Who Shine" carries a message supporting the self-esteem, dreams, and challenges of all women. Lotte Shopping explained that after much consideration about content that many people can relate to and find comfort in, they decided to release a "healing music" track.

Prior to the official release, Lotte Shopping pre-released the song "For You Who Shine" along with a making-of video on the 'LotshoLIVE' YouTube channel. According to Lotte Shopping, the making-of video has received a positive response mainly from women in their 20s and 30s, recording over 25,000 views. More than 60% of viewers are women, with 90% of them in their 20s and 30s.

The official single will be released at 6 p.m. on the 21st through major domestic and international music platforms. Lotte Shopping plans to donate a portion of the proceeds generated from the release of "For You Who Shine" to help neighbors in need. In addition to music platforms, the song will be available to listen to at major stores such as department stores and marts.

Kim Haksoo, head of Lotte Shopping's CSR team, said, "We created the Rejoice campaign song with the hope that it will bring hope and comfort to many people," adding, "We will continue to strive to carry out social contribution activities that customers can relate to."

Meanwhile, Lotte Shopping has been conducting social contribution activities through the Rejoice campaign since 2017. They have carried out programs such as research on women's depression, on-site counseling at stores, support for single mothers, and healing classes. This year, they expanded the campaign, which was previously conducted only in the department store division, to all shopping divisions including marts and supermarkets, and broadened the theme from raising awareness of depression to supporting the dreams and challenges of all women with the theme "For You Who Shine."

This content was produced with the assistance of AI translation services.