Hyundai Motor and Kia's February European Sales Down 19%... Electric Vehicle Sales Up 23%

On the 15th, the new logo of Kia Motors was displayed on the exterior wall of the Kia Motors headquarters building in Seocho-gu, Seoul. The new logo removes the previous red oval border and presents the alphabet 'KIA' in a simple and futuristic style. Photo by Hyunmin Kim kimhyun81@

[Asia Economy Reporter Ki-min Lee] Last month, Hyundai Motor Company and Kia's sales in Europe decreased compared to the previous year. However, electric vehicle sales increased.

According to Hyundai and Kia on the 17th, their sales volume in the European market in February was 60,878 units, down 19.1% compared to the same period last year. However, their market share rose by 0.1 percentage points from last year to 7.2%.

Hyundai sold 29,505 units, a 23.0% decrease compared to the same month last year, while Kia sold 31,373 units, down 15.0%.

Hyundai and Kia explained that although sales declined due to a 20.3% decrease in industrial demand in Europe last month compared to the previous year, their market share increased, showing a relatively strong performance.

By model, Hyundai's top sellers were Tucson (10,705 units), Kona (7,140 units), and i30 (4,592 units), while Kia's best-selling models were Ceed (8,079 units), Niro (5,521 units), and Sportage (5,339 units).

Electric vehicle sales increased by 23.0% compared to the same month last year, totaling 6,727 units. Kona EV sold 2,934 units, and Niro EV sold 2,705 units.

Hyundai and Kia's cumulative sales in the European market from January to February this year totaled 123,278 units, down 20.4% compared to the same period last year. The cumulative market share was 7.3%.

Hyundai sold 57,934 units, a 27.6% decrease, while Kia sold 65,344 units, down 12.7%. During this period, vehicle sales in Europe totaled 1,693,059 units, a 23.1% decrease compared to the same period last year.

This content was produced with the assistance of AI translation services.