Netflix Payment Amount Hits Record High with 72.5 Billion KRW Spent in February Alone...

[Asia Economy Reporter Kang Nahum] Last month, the payment amount of domestic Netflix users reached a record high of 72.5 billion KRW.

According to app analysis services WiseApp and WiseRetail on the 17th, the estimated Netflix payment amount in Korea last month was 72.5 billion KRW. This figure excludes users who pay combined fees through telecom companies or make payments via iTunes, etc.

Compared to February last year, the payment amount increased by 222% from 22.5 billion KRW to 72.5 billion KRW, and the number of payers grew by 199% from 1.68 million to 5.01 million.

Along with the increase in the number of payers, the age groups making payments on Netflix also showed changes. In February last year, the distribution of payers by age was 43.6% (730,000) in their 20s, 24.2% (410,000) in their 30s, 15.5% (260,000) in their 40s, and 16.7% (280,000) aged 50 and above, with the 20s overwhelmingly having the most payers.

However, this year, payers expanded across all age groups, with 31.9% (1.6 million) in their 20s, 27.4% (1.38 million) in their 30s, 21.4% (1.08 million) in their 40s, and 19.1% (950,000) aged 50 and above.

Meanwhile, Netflix recently announced a policy to block the act of accessing its service by borrowing someone else's password. Until now, Netflix had effectively tolerated some users sharing passwords with others to watch content without paying by not taking special measures. However, with this policy change, it plans to completely block such behavior.

This content was produced with the assistance of AI translation services.