HuHu&Company "Catching Voice Phishing with AI and Big Data"

Providing AI-powered 'Voice Phishing Detection Solution' in 'Hoohu' App
Developing 'Risk Assessment Model' Using Big Data
Contributing to Advancement of Financial Institutions' Anomaly Transaction Detection Systems

[Asia Economy Reporter Eunmo Koo] Spam blocking service provider WhoWho & Company announced on the 17th that it has developed a 'Voice Phishing Detection Solution' and a 'Risk Assessment Model' and will cooperate with financial institutions to prevent phishing fraud.

The voice phishing detection solution consists of functions such as ▲voice (vocal cord) analysis ▲call interception detection ▲malicious app installation detection ▲smishing detection, providing a comprehensive prevention solution that directly warns users of phishing risks when suspicious calls or messages are received.

Voice analysis is an AI-based detection feature that learns the voices, speech patterns, and frequently used words of phishing criminals to determine whether a call is a voice phishing attempt. The call interception detection function prevents the fraud method called 'interception,' where a malicious app intercepts a normal call and connects it to the phishing criminal.

The malicious app installation detection function detects and deletes malicious apps installed on smartphones. The smishing detection function preemptively detects text messages containing URLs of malicious apps or phishing sites to eliminate potential risk factors.

The risk assessment model is a database created based on numerous phishing cases collected through the voice phishing detection solution and data provided by external organizations. WhoWho & Company completed the voice phishing and smishing risk assessment model by conducting the Data Flagship project of the Ministry of Science and ICT and the National Information Society Agency (NIA), recognized for the expertise of its phishing detection solution.

The risk assessment model analyzes detected phishing risk cases and assigns risk levels to each data point. When similar cases occur, the WhoWho app informs users of the previously assigned risk levels, enabling them to eliminate risk factors in advance.

Additionally, risk level information is shared with financial institutions and government agencies, expected to contribute to phishing fraud prevention through systems such as the Financial Transaction Monitoring System (FDS) of the respective financial institutions.

Huh Tae-beom, CEO of WhoWho & Company, said, "We developed the voice phishing detection solution and risk assessment model based on the insight that fraud crimes such as voice phishing, smishing, and pharming start from the victim's communication." He added, "Although the public is cautious about financial fraud, as the methods become increasingly intelligent and sophisticated, we will support safe and worry-free communication and financial life for the people."

This content was produced with the assistance of AI translation services.