Lotte Chilsung Launches Large-Size O'ganic Organic Juice Products

[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage announced on the 17th that it has launched a large-capacity version of its ‘O'ganic Organic Juice’.

Launched in 2018, ‘O'ganic Organic Juice’ is a premium children's fruit and vegetable juice brand made from organic fruits and vegetables, which surpassed a cumulative sales volume of 39 million units in just 2 years and 8 months. It was released as a small 125㎖ size product so that children could hold and drink it easily, receiving positive responses from both guardians and child consumers.

However, due to the recent social distancing measures, the time spent at home has increased, and interest in environmental issues related to small packaging has grown. Additionally, as more consumers seek cost-effectiveness, demand for large-capacity products for home use has risen. Reflecting these changes, the newly launched large-capacity product allows consumers to adjust the drinking amount after opening and share it, offering better cost-effectiveness per ㎖ compared to the existing 125㎖ size.

‘O'ganic Organic Juice’ comes in three varieties: ‘Apple·Carrot’, ‘Red Beet·Pear·Tomato’, and ‘Red Grape·Purple Carrot’. It is produced under strict control from raw materials to manufacturing processes and packaging hygiene, gaining strong trust from guardians as a safe food option.

A Lotte Chilsung Beverage official said, “We hope that the existing 125㎖ small-size product and the newly launched 1L large-capacity product will expand consumers' choices and help promote rational consumption.”

This content was produced with the assistance of AI translation services.