Have You Heard? The Nation's First 'Advertising PR Department' Name Created... Dongmyung University Advertising and Public Relations Department ⇒

Expansion and Strengthening of Living Labs and PBL Leading Smart Advertising and PR in the 4th Industrial Revolution Era

Specializing in One-Person Media Planning and Production, Not One-Way Promotion like YouTube and Podcasts

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Goodbye ‘Gwanggo Hongbo’! Welcome ‘Gwanggo PR’!

The Department of Advertising and Public Relations at Dongmyung University (Department Head Professor Lee Jeong-gi) has been renamed. It is reborn under the name Department of Advertising PR.

With the change to the Department of Advertising PR, Dongmyung University is accelerating educational innovation efforts to lead PR trends in the era of the 4th Industrial Revolution.

The Department of Advertising PR will be reorganized into Living Lab education that solves various problems accumulated in the local community together with regional public institutions and companies, and PBL (Problem Based Learning) education to cultivate PR talents equipped with problem-solving skills.

The practical curriculum will be strengthened, including PR planning based on one-person media such as YouTube and podcasts, as well as video production and editing training.

Department Head Professor Lee Jeong-gi explained the reason for the name change: “The concept of 홍보 (Hongbo) focuses on the process of delivering information to people, that is, a one-way communication process, whereas PR focuses on two-way communication for a specific organization to build relationships with the public.”

Professor Lee added, “Since the educational curriculum of Dongmyung University’s Department of Advertising and Public Relations focuses on nurturing professional advertisers and PR experts with mutual communication skills, changing the name to the Department of Advertising PR is in line with the times.”

Dongmyung University’s Department of Advertising and Public Relations pursued the name change last year with the recognition that the concept of 홍보 (Hongbo) has limitations in explaining the two-way communication process that PR (Public Relations) aims for.

The Korea Public Relations Society, the largest PR academic society in Korea, also changed its name to the Korea PR Society in 2009 for similar reasons.

Currently, among departments established in domestic universities, Dongmyung University is the only one using the department name ‘Department of Advertising PR.’

The Department of Advertising PR at Dongmyung University has attracted attention with achievements such as ▲winning the Excellent Department Award for Curriculum Reform for two consecutive years (2019-2020), ▲producing excellent professors for lecture improvement for three consecutive years (2019-2021), ▲producing the most excellent professors in the industry-academia cooperation field (2021), ▲producing GS Home Shopping Content Leader Scholarship recipients for two consecutive years (2019-2020), and ▲selecting more than two teams as Busan representatives in the Korea Student Advertising Competition (KOSAC) for two consecutive years (2019-2020).

Additionally, it has recorded ▲the highest performance and most awards in the Southeast region at the Korea Student Advertising Competition (KOSAC) (2020), ▲winning the grand prize at the on-campus Hacky-Go competition for university image improvement (2021), ▲the top prize at the Jeonju City Urban Regeneration On-Gi School (2020), ▲selection for the Korea Broadcasting Society-Lotte Home Shopping lecture video support project (2020), and ▲an overwhelming record of advertising and PR field internships (2020, 30 students interned at 23 institutions).

The future of the Department of Advertising PR’s ‘renewed determination’ is drawing attention.

This content was produced with the assistance of AI translation services.