BLACKPINK Becomes First Girl Group Worldwide to Surpass 20 Million Spotify Followers
[Asia Economy Reporter Donghyun Choi] The group BLACKPINK has become the first girl group to surpass 20 million followers on Spotify, the world's largest music streaming platform.
YG Entertainment announced that as of the 15th (U.S. local time), BLACKPINK's Spotify followers exceeded 20 million. This is a first-ever record among girl groups worldwide.
BLACKPINK surpassed the popular U.S. girl group Fifth Harmony on this platform in 2019. Since then, the agency stated that they have more than doubled their Spotify followers in about 1 year and 3 months.
Spotify is a music streaming service with over 350 million subscribers worldwide. It has significant influence, impacting charts such as the U.S. Billboard and the U.K. Official Charts.
BLACKPINK also holds 26 videos with over 10 million views each on YouTube, and their channel has 58.8 million subscribers, ranking second among artists worldwide. They are closely trailing the world's number one artist, Justin Bieber (61.5 million subscribers).
The individual presence of BLACKPINK members is also growing. Following Jennie, Ros?, the second member to launch a solo project, released her single on the 12th and achieved number one on the iTunes Song Chart in 51 countries including the U.S., gaining great popularity.
The music video for the album's title track "On The Ground" is also receiving high attention. Since its release at 2 PM on the 12th, the music video recorded 41.6 million views within 24 hours. This is the highest record for a K-pop solo artist in about 8 years since Psy.
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Additionally, at the time of the "On The Ground" music video release, the simultaneous viewers exceeded approximately 1.2 million, setting the highest-ever YouTube Premiere music video viewing record for a solo artist.
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