Cuckoo Ultra-Compact Rice Cooker Sells 5,500 Units on Home Shopping... Highest Sales of 70 Million KRW in Bundang

The ultra-compact premium rice cooker 'Twin Pressure Petit' recently released by Cuckoo Electronics.
Photo by Cuckoo Electronics

[Asia Economy Reporter Junhyung Lee] Cuckoo Electronics announced on the 16th that its recently launched ultra-compact premium rice cooker, 'Twin Pressure Petit,' sold all 5,500 units during its launch broadcast.

Cuckoo Electronics first unveiled the Twin Pressure Petit on the 13th on Hyundai Home Shopping's 'Wang Young-eun's Talk Together.' The approximately 5,000 units prepared for the broadcast sold out within an hour. This achievement represents 228% of the sales target, with peak sales reaching 70 million KRW per minute, marking the highest performance among all home shopping broadcasts conducted by Cuckoo, the company explained.

Recently, Cuckoo Electronics analyzed that due to changes in household sizes and a health-conscious trend favoring smaller portions, rice cookers for 1 to 3 people have gained popularity over the traditional large-capacity rice cookers for 6 to 10 people. Accordingly, the Twin Pressure Petit has been designed with an ultra-compact capacity and size, incorporating features that allow enjoying small amounts of rice with the best taste.

A notable feature is the open cooking function, which allows users to open the rice cooker lid during cooking to add ingredients. The company explained that this improves issues such as overcooked vegetables or loss of nutrients when cooking dishes like vegetable rice or mushroom rice by adding rice and vegetables together from the start.

Besides cooking rice, it can also be used for other cooking purposes. The Twin Pressure Petit functions as a multi-cooker, enabling users to add ingredients and stir-fry directly, allowing the preparation of dishes beyond rice. Cuckoo Electronics added that this is especially useful for cooking foods like baby food, where ingredients need to be added at different times to preserve nutrients and maintain original taste and texture.

A Cuckoo Electronics representative said, "We were able to achieve good results on home shopping by accurately targeting consumer needs for an ultra-compact rice cooker that can be used not only for small amounts of rice but also for various types of cooking."

This content was produced with the assistance of AI translation services.