[Asia Economy Reporter Seungjin Lee] HiteJinro announced on the 16th that it will renew the label design of Chamisul to reflect the changing trends of the times.
Chamisul will be revamped by applying a modern and streamlined dew drop and font.
The dew drop maintains Chamisul's unique clean and clear blue color but has been changed to a brighter and cleaner image color than before, and the font has been simplified to create an overall tidy image by reducing the difference in stroke thickness between horizontal and vertical lines, enhancing readability.
The curved label, which was first applied in 2018 as the first soju to break away from the rectangular label and embody a dew drop shape, will be retained. Starting with Chamisul Fresh, Chamisul Original and Chamisul Damgeumju will also be changed sequentially. The alcohol content, volume, and price remain the same as before.
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Oh Seongtaek, Executive Director of Marketing at HiteJinro, stated, "As Korea's representative soju brand, we will not be complacent but lead the liquor trend in line with the times," and added, "We will continue marketing activities that allow consumers to experience the clean brand image of Chamisul in various ways."
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