Lexus Launches Flagship Sedan 'New LS 500' with Enhanced Ride Comfort

Enhancing the DNA of LS with improved quietness and comfortable ride, strengthened preventive safety technology
Full-time all-wheel drive for all hybrid and gasoline models, prices starting from 127.4 million KRW
Launch of ‘LS Auto Care Lease’ exclusively for corporate customers offering various services

Lexus Flagship Sedan 'New LS 500'

[Asia Economy Reporter Changhwan Lee] Lexus Korea officially launched the Lexus flagship sedan New LS 500 and LS 500h on the 16th.

The newly released ‘New LS’ is Lexus’s flagship sedan that combines craftsmanship and advanced technology. Lexus Korea emphasized that it has upgraded its marketability by significantly improving quietness and comfortable ride quality, as well as enhancing preventive safety technologies and convenience features.

The design embodies a dynamic yet bold image, featuring a driving space focused on driving suitable for a flagship and a rear seat space that pursues the utmost comfort.

The ‘New LS,’ available in two models?hybrid and gasoline?applies a full-time all-wheel drive system (AWD) and electronically controlled air suspension on all models, providing excellent driving stability and comfortable ride quality in various driving environments.

In particular, the LS 500h hybrid model, the pinnacle of hybrid electrification technology, is equipped with a 'Multi-Stage Hybrid System' and achieves smoother shifting through simulated 10-speed transmission control.

Lexus Flagship Sedan 'New LS 500'

The New LS has enhanced preventive safety technologies and various convenience functions that support safe and comfortable driving.

All models are equipped with a 24-inch large head-up display providing intuitive driving information, a 12.3-inch touch display that improves user convenience, the Lexus Safety System Plus (LSS+) preventive safety technology package, Rear Cross Traffic Auto Brake (RCTAB), and Parking Support Brake (PKSB). For the first time, a genuine black box and Hi-Pass are also provided as standard features.

Additionally, the Adaptive High-beam System (AHS) with blade scan function is applied to enhance safety during nighttime driving. It is equipped with 12 SRS airbags, including rear seat cushion airbags and side curtain shield airbags, to better protect occupants in the event of an accident. (Luxury, Platinum trims)

The recommended retail prices for the New LS gasoline model LS 500 AWD are 127.4 million KRW for Supreme, 137.3 million KRW for Luxury, and 152 million KRW for Platinum. For the hybrid model LS 500h AWD, the prices are 147.5 million KRW for Luxury and 167.5 million KRW for Platinum. (Including VAT, based on 3.5% individual consumption tax)

Takemura Nobuyuki, President of Lexus Korea, said, “I am very pleased to announce the New LS in the year marking Lexus’s 20th anniversary in Korea,” and added, “Through the launch of the LS, the origin of Lexus, we will strive even harder to become a Lexus brand that delivers more attractive products and emotional experiences.”

Meanwhile, Lexus Korea also introduces the corporate customer-exclusive ‘LS Auto Care Lease.’ This program, which provides a premium vehicle management package and pickup & delivery service, allows customers to design various premium services themselves, including winter tire replacement and tire hotel service, vehicle exterior care, and a new car insurance exchange program (3 years).

In addition, to commemorate the launch of the New LS, customers who take delivery by the end of June will be offered a benefit of a full waiver of the first lease payment.

This content was produced with the assistance of AI translation services.