'Reduce Disposable Products' Hana Financial Group Launches 'Yongginae Challenge - Seonblur Campaign'

Expansion of Environmental Protection Movement through Use of Eco-Friendly Tumbler 'Seonbeulleo'

[Asia Economy Reporter Kiho Sung] Hana Financial Group announced on the 16th that it will carry out the ‘Hana Courage Challenge - Seon(善)blur Campaign’ as part of its ESG (Environmental, Social, and Governance) management practice.

Hana Financial explained that the campaign was launched in recognition of the current issue of disposable waste disposal, which has emerged as a serious environmental problem due to the prolonged COVID-19 pandemic, aiming to help protect the environment by reducing disposable waste in daily life.

The ‘Seonblur’ campaign, promoting the use of eco-friendly tumblers, will run for five weeks until the 16th of next month. Customers and Hana Financial employees can participate easily by uploading certification photos using personal tumblers instead of disposable products in daily life on their personal social networking services (SNS). Additionally, an event will be held simultaneously, where eco-friendly products will be given away through a lottery to participating customers and employees.

A representative from Hana Financial’s Social Value Team said, “We hope that both customers and employees recognize environmental issues and make environmental protection a daily habit through small actions,” adding, “We will continue to do our best to spread the company’s positive influence through various activities.”

This content was produced with the assistance of AI translation services.