Emart Launches 8th Customer Recruitment for Cashback Promotion 'E-Word'

Emart will recruit the 8th round of customers for the cashback promotion 'eward' on a first-come, first-served basis from the 18th of this month until the 28th of next month.

[Asia Economy Reporter Lim Chun-han] Emart announced on the 16th that it will recruit a limited number of customers on a first-come, first-served basis for the 8th round of the cashback promotion 'eward' from the 18th of this month to the 28th of next month.

This 8th event will be conducted with Samsung Card, and the event products include eight items: 'LG UHD TV', 'Samsung UHD TV', 'LG Pra.L MediHair', 'Cozima Massage Chair', 'Samsung Bespoke CubeTM Air Air Purifier', 'Samsung Notebook Plus2', 'Philips Espresso Machine', and 'Ping G425 MAX Driver', with a total planned quantity of 2,000 units.

Eward is Emart's exclusive cashback promotion that has been running since 2019. If customers shop at Emart with the event card for the agreed monthly amount, they can receive a full refund of the installment payments for the eward subscription product. For example, if a customer purchases a Samsung UHD TV (175cm), one of the event products, with Samsung Card installments and subscribes to eward with a 300,000 KRW/35-month agreement, then by shopping at Emart for 300,000 KRW or more each month, the installment payment for that month (39,714 KRW) will be refunded.

In this event, to attract new customers, the shopping agreement amount was lowered to reduce the entry barrier while increasing product benefits. Previously, the monthly agreement amount for eward event products was set between 300,000 and 450,000 KRW, but in this 8th event, the maximum monthly agreement amount was relaxed to 400,000 KRW to improve customer accessibility. The event products were also planned with popular items favored by customers. Notably, the large TV product category, which ranked first in agreements during the 1st and 2nd eward events, was selected as an event product.

An Emart official stated, “Eward, Emart's exclusive cashback promotion that allows customers to purchase high-priced products for free simply by shopping the agreed amount each month, has received great responses in every round. Especially in this 8th round, lowering the participation threshold is expected to increase new customer entry, and we will continue to prepare various discount promotions from the customers' perspective.”

This content was produced with the assistance of AI translation services.