Gwangju City Culture and Tourism Website 'Omae Gwangju' Renovated
[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Metropolitan City announced on the 15th that it has newly launched the Gwangju culture and tourism homepage ‘Omae Gwangju’ to enhance the convenience of travel information search for travelers visiting Gwangju and to showcase the ‘Gwangju-ness’ with a bright and warm image.
This homepage renewal focused on enhancing the bright and warm Gwangju travel brand image by linking the cultural tourism brand image (BI) ‘Omae Gwangju’ and the cultural tourism character ‘Omaena.’
First, by simplifying the menu and using the bright and cute image of Omaena, travelers seeking Gwangju can more easily find information. Tourist information is categorized into five charms: ‘Omae Nangman (藝), Omae Bulmang (義), Omae Matna (味), Omae Sinna (興), Omae Gadeuk (情),’ allowing travelers to clearly recognize Gwangju’s attractions.
In particular, for individual travelers emerging as a new travel trend, course-centered information has been strengthened, and travel information is rapidly disseminated through various social network system (SNS) channel information.
Additionally, newly established contents such as Gwangju People Stories, a mobile-only tourist guidebook ‘Mobile Book,’ Gwangju photo sharing, barrier-free travel course information for travelers with disabilities, and fair travel campaigns emphasize the fair and sharing aspects of Gwangju-ness.
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Kim Jun-young, Director of the Culture, Tourism and Sports Office of the city, said, “We will strive to make the homepage loved by travelers visiting Gwangju with fun and vivid travel information linked with various media such as content emphasizing Gwangju-ness and social network system channels.”
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