Kumho Tire, Golfzon Gtour Title Sponsor Agreement

At the awards ceremony of the '2021 Kumho Tire GTOUR Men's Tournament Round 1' held on the 13th, (from left) Golfzon Executive Director Jangsoon Son, winner Dongju Son, and Kumho Tire G-Marketing Executive Director Kangseung Lee are taking a commemorative photo.

[Asia Economy Reporter Changhwan Lee] Kumho Tire is strengthening its marketing targeting domestic golf users by becoming the title sponsor of the 2021 Golfzon GTOUR regular season.

Kumho Tire announced on the 15th that on the 13th, at the final round of the ‘2021 Kumho Tire GTOUR MEN’s 1st Tournament’ held in Daejeon, Executive Director Kangseung Lee, Head of G·Marketing, presented the awards.

GTOUR is a professional golf tournament played using screen golf, celebrating its 10th anniversary this year.

Active professional golfers compete in online qualifiers and national finals on designated courses within the Golfzon ToVision system to determine the winner. This year, GTOUR’s regular season began with the men’s 1st final on the 13th at the Golfzon Joymaru exclusive stadium in Daejeon.

The opening ‘2021 Kumho Tire GTOUR MEN’s 1st Tournament’ offered a total prize money of 70 million KRW, with 20 million KRW awarded to the winner. The tournament featured 56 participants, including major KPGA players such as Hanbyul Kim and Jaekyung Lee, competing fiercely, and Son Dongju won the championship with a final score of 22 under par.

In addition to being the title sponsor of the ‘2021 Kumho Tire GTOUR MEN’s 1st Tournament,’ Kumho Tire will also run emergency evacuation and golf etiquette advertisements at Golfzon CC locations nationwide.

Executive Director Kangseung Lee stated, "Through approximately 6,740 Golfzon stores nationwide, Kumho Tire plans to deliver a ‘safety’ message to customers using Golfzon and enhance brand favorability."

This content was produced with the assistance of AI translation services.