Baemin "Sharing Dosirak Know-How with Baekbanjip"
Baemin Academy On-the-Go, Seoul Baekban Dosirak Edition Held
On the 13th, participants are attending a training session at the 'Baemin Academy on the Go: Seoul Baekban Dosirak Edition' held at the brick house in Hoehyeon-dong, Jung-gu, Seoul.
View original image[Asia Economy Reporter Kim Cheol-hyun] Woowa Brothers, the operator of 'Baedal Minjok,' announced on the 15th that they will conduct the 'Visiting Baemin Academy Seoul Baekban Dosirak Edition.' This program involves food service experts sharing know-how to develop baekban (Korean set meal) menus into dosirak (lunch boxes) to expand sales channels through packaging and delivery.
The first lecture was held on the 13th at Geombyeokdoljip in Hoehyeon-dong, Jung-gu, Seoul, kicking off a five-week program. This training was prepared to support Korean restaurants and baekban establishments whose sales have significantly declined due to the impact of COVID-19.
Food documentary PD and Lee Wook-jung, CEO of the urban regeneration venture company through cooking 'Yoriinryu,' is participating in this program. Yoriinryu provides a space for education, produces mini documentary videos, and also conducts lectures titled 'Baekban, Dosirak, and Humanities.'
Baedal Minjok designed a curriculum combining theoretical and practical lectures for dosirak development to provide substantial assistance. Packaging and delivery sales strategies are also shared. Not limited to offline education, the five-week training will be produced as videos for each session and offered free of charge on Baemin Academy so that baekban restaurants nationwide can access the lectures.
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Kwon Yong-gyu, Head of Value Management at Woowa Brothers, said, "We have prepared practical, workshop-style customized training so that baekban restaurants unfamiliar with digital platforms can increase sales through delivery platforms," adding, "Baedal Minjok will provide customized education tailored to regional characteristics."
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