School Return and Spring Weather... Shinsegae Department Store's March Children's Sales Increase by 133%

Shinsegae Kids Edit Shop 'Bunjunior' Achieves Over 290% Growth with New Product Launch

Shinsegae Department Store Gangnam Branch, Bunjunior Store.

[Asia Economy Reporter Yuri Kim] As warm weather continues in March and the new school term begins, the children's goods market is also bustling. While sales of transitional season outerwear, which had been sluggish due to indoor living, are growing, demand for strollers and other items has also increased due to more outings.

Shinsegae Department Store announced on the 14th that children's sales last month grew 66% compared to the same period last year, and from the beginning of this month until the 11th, they have shown a high growth rate of 133%.

Sales of accessories such as school bags and shoes increased by 320%. Shinsegae's premium children's select shop 'Boon Junior' is also showing a high growth rate of around 290%.

At 'Boon Junior,' various products have been prepared for this spring. 'Stella McCartney Kids' is an eco-friendly contemporary brand pursuing sustainable fashion, just like its adult line. New products this year include windbreakers priced around 200,000 KRW and dresses priced between 100,000 and 200,000 KRW. Italian designer brand 'Gentle Kayton,' known for unique graphic patterns each season, and Italian high-end brand 'N.21 Kids,' characterized by sophisticated details, have also released new products.

While indoor wear demand was high last winter due to the stay-at-home trend, recently jackets and shoes for outings have become popular, according to the department store. Korea's representative children's clothing brand 'Daks Kids' has launched transitional outerwear for children, and popular products can also be found at the kids' shoe select shop 'Topkicks.' Quilted jackets popular in spring are also showcased at 'Bebedpino.'

Representative products include Daks Kids boys' trench coat priced at 369,000 KRW, Daks Kids girls' quilted coat jumper at 299,000 KRW, Topkicks Dinosaur sneakers at 69,000 KRW, Topkicks Cienta Mercedes shoes at 44,000 KRW, and Bebedpino quilted jackets at 69,000 KRW.

The sports children's genre is also gaining attention with the new school term. As school attendance resumes in March after two years, more customers are opening their wallets at department stores to buy clothes for school. Popular items include Black Yak Kids' heat pants priced at 50,000 KRW and sweatshirt sets at 79,200 KRW.

Demand for strollers and other ride-on items for newborns cautiously starting outdoor activities is also on the rise. Shinsegae Department Store will hold a baby fair featuring the premium stroller brand 'Bugaboo' at its Gwangju and Daegu stores next month. The event will take place for three days from April 2nd in the basement level 1 of Gwangju Shinsegae and for three days from April 9th on the 7th floor of Daegu Shinsegae. Representative products include Bugaboo Bee6 Black Base priced at 1,173,250 KRW and Bugaboo Fox2 Black Base at 1,838,250 KRW.

Tricycles for children aged 10 months to 5 years will also be available. The 'Ricky Trike' product features a patented quick folding system for easy storage and portability, and usage modes can be switched according to growth stages. Representative products include Ricky Trike S3 at 320,000 KRW and Ricky Trike S5 at 490,000 KRW, sold at Shinsegae Gangnam and Centum City stores.

Choi Mun-yeol, Shinsegae Department Store's fashion manager, said, "With the arrival of March, consumer sentiment is growing and demand for outings is increasing, leading to strong children's sales. We will continue to do our best to present differentiated content that meets customer needs."

This content was produced with the assistance of AI translation services.