"White Day Has Arrived" Various Marketing Strategies in the Food Service Industry

From Product Discounts to Dessert Launches and Gifticon Gifts

[Asia Economy Reporter Lim Hye-sun] As the White Day season approaches, the dining industry is conducting various marketing campaigns.

According to related industries on the 13th, Domino's Pizza is running a 'Romantic Weekend' promotion offering a 50% discount on five types of pizza for takeout orders until the 14th. This promotion applies a half-price discount on takeout orders of five pizzas: 'Global Legend 4', 'Black Angus Steak', 'Black Tiger Shrimp', 'New York Origin', and 'Carolina Hot Chicken'. Other overlapping discounts are not allowed, but the half-price promotion on side dishes can be combined.

Coffee Bean Korea is conducting a limited promotion for macaron sets. The new macaron set consists of five flavors: Cr?me Br?l?e, Salted Caramel, Pure Milk, Oreo Cream Cheese, and Opera (Chocolate). This macaron set is a special limited edition developed in addition to the macaron products currently sold individually at Coffee Bean stores.

Goobne Chicken is holding an event with CGV for customers watching the movie Minari. The target customers are those who order Goobne Chicken and visit CGV. At 11 CGV theaters nationwide, customers who purchase the 'Movie Minari-Goobne Volcano Package' scheduled for a special screening on the 14th will receive a Goobne Volcano Chicken gifticon.

An industry official said, "We have prepared various discount events and sweet products for customers who want to create special White Day memories."

This content was produced with the assistance of AI translation services.