On the 12th, the American investment magazine Barron's published an article introducing Coupang and recommending investment. <br>/Photo by Barron's capture

On the 12th, the American investment magazine Barron's published an article introducing Coupang and recommending investment.
/Photo by Barron's capture

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[Asia Economy Reporter Choi Eun-young] As Coupang successfully debuted on the New York Stock Exchange, the American investment magazine Barron's has sparked attention by recommending investment, calling it "Coupang, better than Amazon" and saying "Now it's your turn to buy."


On the 12th (local time), Barron's reported that Coupang's growth potential is higher than Amazon's and that it operates in a better environment than Alibaba, which is subject to supervision by the Communist Party.


Barron's predicted that the listing of Coupang would lead to more Korean tech companies going public on the New York Stock Exchange.


Coupang is running a billboard advertisement at Times Square in Manhattan, New York, USA, on the 11th (local time) to celebrate its listing on the New York Stock Exchange. [Image source=Yonhap News]

Coupang is running a billboard advertisement at Times Square in Manhattan, New York, USA, on the 11th (local time) to celebrate its listing on the New York Stock Exchange. [Image source=Yonhap News]

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Meanwhile, Coupang, which successfully debuted on the New York Stock Exchange on the 11th, saw its stock price surge 41% on the first day of listing, reaching a market capitalization of $90 billion. It ranks second among Korean listed companies, following Samsung Electronics.


Known as the "Amazon of Korea," Coupang has experienced rapid growth in Korea, which has a narrower and denser population environment than the United States.


It operates 100 logistics centers in more than 30 cities and sparked a trend of same-day delivery in Korea with the motto "Deliver items ordered before midnight by 7 a.m. the next day."


In 2020, Coupang's sales surged 91% year-on-year to $12 billion, highlighting its continuous growth. SoftBank, led by Masayoshi Son, also stated that it "will not sell Coupang shares," which is a cautious indicator of Coupang's long-term growth prospects.


However, Coupang has not yet turned a profit, leading to undervaluation of its stock price. Coupang's revenue is similar to that of eBay in the United States, but its market capitalization is only half.



As a result, more foreign heavyweights who have early interest in Coupang are increasing. On this day, foreign media such as CNBC reported that Wall Street big players like billionaire Stanley Druckenmiller and Bill Ackman, chairman of Pershing Square Capital and known as the "second Buffett," have also invested in Coupang. According to reports, Druckenmiller invested in Coupang even before its initial public offering (IPO), and Ackman also participated in Coupang's early investment.


This content was produced with the assistance of AI translation services.

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