Kumho Petrochemical Hugreen Releases TV Commercial 'The Most Today's Window'

[Asia Economy Reporter Hwang Yoon-joo] Kumho Petrochemical announced that it will release the 2021 new TV commercial campaign "The Most Today’s Window" for its building materials brand "Hugreen".

Last year, Hugreen raised the topic of the value of windows under the theme "Communicating Window." In this TV commercial, it plans to emphasize the brand identity as the most advanced window. In particular, Hugreen conveys the core message of a window suitable for an era when people cannot freely open windows, that is, "The Most Today’s Window."

Kumho Petrochemical explained that as consumers spend more time at home, the role of windows as independent spaces is growing. Accordingly, interest in Hugreen products such as automatic ventilation windows that automatically allow fresh air even when closed, hidden rail windows with concealed rail structures for easy drainage and cleaning, and wide-view windows that offer a broader view is expected to increase.

Heo Kwon-wook, head of Kumho Petrochemical’s Building Materials Division, said, "We have high expectations as this advertisement can deliver Hugreen’s unique differentiated value with more impactful visuals," adding, "Through the advertising campaign with actress Shin Min-a, we will continue to strive to approach consumers more closely."

Meanwhile, Kumho Petrochemical Hugreen’s "The Most Today’s Window" advertisement will be available from the 12th on TV channels including terrestrial and cable, as well as online channels such as SNS and YouTube, and on Hugreen’s official website and YouTube channel.

This content was produced with the assistance of AI translation services.